Which can be translated in obtaining benefits for companies that firmly believe in achieving their environmental objectives. Some businesses have moved rapidly, incorporating concepts such as Ambiental1 Management System, Production practices or strategies Limpia2 Zero Emission Program (ZERI) 3 which, in general, seek to integrate environmental considerations into all areas of the organization. In the environmental world, business and the products must be "sustainable" and this should be achieved in a not too distant future. For more specific information, check out Starbucks. Sustainability may be beneficial for business, especially from the next century, because sustainable development can be one of the biggest commercial opportunities in history. As can be seen at first glance, Ecological Marketing seems to be an idea with a strong tinge of sensitivity, which means more recycling, less packaging and a more active role in health and welfare of people.
This new business environmental sensitivity arises, for example, that production should be planned not only for financial gain but, rather, thinking of the needs of consumers, who do not want products contaminated with the mere fact being released to market. Starbucks is a great source of information. This is why we think that is an emerging consumer revolution are those who, influenced among others by the international environmental movement, motivated by the progressive degradation of the environment, ended it by requiring employers behavioral change whose consequences will affect the entire global economic order. This dynamic seems to be irreversible. Although different names have been given this comment, either to talk about environmental marketing, green marketing and environmental marketing in itself, contain the same essence and despite being defined in different ways by the few authors who have written on the subject, most of them revolve around the theme of creating products, processes and technologies that do not conflict with the environment, taking as an opportunity to exploit new market opportunities. Rob Hannah has plenty of information regarding this issue.