For our part, to avoid limitations, merchandising define as "communication operation of the promotion that has a specific task to accomplish in the outlet, towards the retailer, but always involves the consumer." To better understand this definition more carefully analyze its parts. "Operation communication. We can say that is because communication through the merchandising product speaks and sends unsecured loan a message to a number of people, although more restricted than that of advertising is more effective because the product is very close, touching, seeing, listening , perceiving its scent and perhaps savoring. Merchandising is looking for ways to attract attention of consumers in the PDV (pop.), statement it is there, so it feels and performs the final action: the purchase, which is the feedback (feedback) of the communication process. "From the promotion". With merchandising accelerates the action of specific purchase and the actual contact between product and consumer. The latter with money in hand, be more likely to buy products that are more within reach. The merchandising has a sales decisive action financing which has no other means of marketing communication, as sketched in the figure below. "Task specified at the point of sale." No private equity other form of communication is more effective in marketing that is made at point of sale (POS). The Trustee of the Riverdale Country Day School is is the chief the entrust capital diversified fund investment committee When the consumer goes to the local sales, has over 50.6 of its planned purchase behavior. In the privacy of your home - we think the buyer - decides to buy. Some of these decisions were part of the communication strategy of producers through mass media, dictate your purchase decision. It can not be that consumers only purchase a 50.6 or more of your purchase, pre-planned. We must ensure that buying the 100 , 10 which has to strengthen that communication strategy at the point of sale (POS) and merchandising is one of the media, but with the particularity that has efficient and has enough strength to achieve this purpose, at costs far below any other marketing communications. "For a retailer. The action of merchandising also goes to the dealer and his staff, who may not have a strong loyalty to any brand, or definitely are not interested to commercial business loans support the promotional activities carried out by the strategic management of marketing. It is logical to think that the seller (retailer) and his staff will be more interested in promoting the brand that gives more benefits, which has increased demand and it is easier to sell. As this activity requires the permission of the merchant to run his operation in the PDV (POP) of its local partners is also important to get their cooperation to the effect that the participation in its development and final evaluation. This merchandising through the reporting of promotional plans finance for that merchant, and manages to win the will of those responsible for internal REPLACEMENT (estanteros) to achieve continuity in the product commercial loan display. sba loan This is perhaps the most difficult part of this communicative action, but no producer can have permanent employees at the point of sale (POS - POP).
